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A of a girl twerking on a moving motorcycle went viral recently. In the same , the girl was also seen dancing in a swimming pool and in the middle of the road. Apparently, the girl was participating in the ‘Bum Bum’ challenge by to promote his new song of the same title. Whoever emerges winner of the challenge would walk away with over one million naira.

Related image  Nigerian artists reacts to Davido bumbum challenge and other challenges fLdktkpTURBXy82ODk2MjcwNDY1ZTdiNzM4MTk4NmUxNDUwMzdkYzIyNy5wbmeSlQMoAM0CSM0BSZMFzQMUzQG8

Little wonder that so many youths, and even the elderly ones, have caught the bug and have been showing their twerking skills in odd places, including in some dangerous situations. Since this challenge took off, many viewers have been inundated with ‘twerkers’ twerking their backsides in a car trunk in Turkey; in the middle of the road in the US and even in Nigeria, in toilets and other funny places.

Image result for Davido Bumbum challenge  Nigerian artists reacts to Davido bumbum challenge and other challenges Davido press are quick to catch on in Nigeria. All it takes is for someone to start a fad on social media, and it soon takes on a life of its own and goes viral. There have been several of such fads in the past. Some of them include the ice water challenge, mannequin challenge, 10 years challenge, among others. In as much as these challenges could be fun, they are also very dangerous as several lives have been lost in the process.

Image result for ten years challenge in nigeria  Nigerian artists reacts to Davido bumbum challenge and other challenges Nigerian Celebrities Doing The 10 Year Challenge

The ‘Kiki’ challenge started by Canadian singer, Drake, for his song, In my Feelings, claimed many lives across the world. The challenge involved a person dancing to the song while a car moved along. In the course of filming the challenge, so many people were knocked down and the police had to issue a warning to people not to take part in the trend. However, with the current ‘Bum Bum’ challenge, it is evident that many youths have taken things to the extreme and should be cautioned.

Image result for Kiki drake challenge in nigeria  Nigerian artists reacts to Davido bumbum challenge and other challenges rgA3b

In a chat with Sunday Scoop, gospel singer, Nathaniel Bassey, who started the halleluyah challenge, stated that people were always drawn to what they liked. He said, “The social media is just like a marketplace. People gravitate towards whatever pleases them. The halleluyah challenge was started as a way of praising God for all He has done for us. Expectedly, those who share similar views partook in the challenge and it went viral. A lot of miracles were recorded in the course of that challenge. As a gospel artiste, anything I do has to glorify God.

Image result for nathaniel bassey hallelujah challenge  Nigerian artists reacts to Davido bumbum challenge and other challenges nathanielbassey

As for the Bum Bum challenge, I don’t know about it and I wouldn’t want to comment on it because I don’t know the motive behind it. I can only speak for myself.” In a similar vein, singer, Orezi, said such challenges were done mainly to get attention. Orezi added, “As far as I am concerned, all those challenges are just a way of seeking publicity. As the challenge goes viral, it also means that more people would be listening to the song, downloading it or buying online, as well as watching the video on YouTube and other streaming platforms. All this means more money for the artiste. At the end of the day, what is given to the winner of the challenge will be a tiny fraction compared to how much was generated. It is simply a smart strategy.”

Related image  Nigerian artists reacts to Davido bumbum challenge and other challenges Orezi 77Duncan Mighty also supported the trend, describing it as a marketing strategy. “We are in the industry and if you want people to focus on you, you have to do something crazy to catch their attention. It is not just a Nigerian thing; it happens in other countries too. In this era of social media, the best way to promote your brand is on the Internet,” he said. Another singer, Falz, stated that such activities helped artistes to keep in touch with their fans.

Image result for duncan mighty  Nigerian artists reacts to Davido bumbum challenge and other challenges Duncan Mighty

“As entertainers, it is very important for us to regularly engage our fans, and such challenge is one way of doing that. However, I also know that artistes have so much influence on people out there, especially the younger ones; so, we have to be careful with the kind of messages we pass across to them. Personally, I prefer doing things that are intellectually stimulating and these are what I do with some of my songs,” he added.

Image result for Mr Ibu  Nigerian artists reacts to Davido bumbum challenge and other challenges Mr Ibu

Preaching caution before partaking in such trends, actor, John Okafor, aka Mr Ibu, said, “It is a general belief that too much of everything is bad. There is nothing bad in participating in a trend but it shouldn’t be at the expense of your life.” Comedian, MC Acapella, also advised that people should always strike a in whatever they do. He said, “Sometimes, our youths get carried away and focus on distractions instead of the real things. There are so many serious issues in this country that affect youths which nobody is talking about, yet you will see these same youths expending energy on mundane things. It is more worthwhile to stand up for a cause that would benefit people, no matter how small.”

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Abass Sulaiman Adegoke, well known as Adegoke is a student of Federal Polytechnic Ede studying Civil Engineering, He is a media enthusiast, loves traveling, and has a special interest in personal development.

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Entertainment

Headies 2019: Falz, Burna Boy, Teni win big [Full list of winners]

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Headies 2019: Falz, Burna Boy, Teni win big [Full list of winners] 20191020 082231

The 2019 Headies Awards took place on Saturday night at the Convention Centre, Eko Hotels and Suites, Lagos State.

It was the 13th edition of the annual event.

and Falz led with three awards, while Burna Boy had two awards for Artiste and Song of the Year categories.

Falz had two awards while Rema won the Next Rated award of the year.

Full list of winners below;

Artiste of the Year: Burna Boy

Best Vocal Female Performance – Teni ‘Uyo Meyo’

Best Street Hop Single – Chinko Ekun ‘Able God’

Best Recording of the Year – Teni ‘Uyo Meyo’

Best Rap Single – Falz ‘Talk’

Best Alternative Song: Johnny Drille ‘Finding Efe’

Best Rap Album: Falz ‘Moral Instruction’

Lyricist on the Roll – AQ ‘Crown’

Best Collaboration- Burna boy ft Zlatan ‘Killing Dem’

Best Performer – Yemi Alade

Best R&B Single – Seyi Shay ‘Gimme Love’

Best Pop – Teni ‘Case’

Best R&B pop Album: Mayorkun ‘Mayor of Lagos

Viewers Choice – Teni

Best : Clarence Peters

Hip Hop World Revelation: Mayorkun

Album of the Year: Falz

Producer of the Year: Killertunes

Next Rated: Rema

Song of the Year: Burna Boy ‘Ye’

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Entertainment

Headies 2019: Live updates from 13th edition of music award ceremony

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Headies 2019: Live updates from 13th edition of music award ceremony 95f109c8ce9a2d4c0ad1fa2ab0cd2630

The 2019 edition of the Headies award with the red carpet.

The 2019 Headies is currently taking place at the Eko Convention centre inside the Eko Hotel and Suites in Lagos.

A choreography group kicked off the performances for the night with the dancers all clad in white attire at exactly 10 PM. The performance is followed by another choreography with the members of the team dressed in black attires.

The choreography performance introduced the hosts of the night, Nancy Isime and Reminisce

Paul Okoye of UpfrontandPersonalmanagement was honoured with the Special Recognition award plaque.

Burna Boy wins his second award on the night for the ‘Song of the year’ category.

Rema returned to the stage to pick up his award for 2019 Headies ‘Next Rated.’

Rema appeared on the stage to perform his hit songs, Commando and Dumebi.

Paul Okoye of UpfrontandPersonalmanagement was honoured with the Special Recognition award plaque.

Killertunes emerged the ‘Producer of the year‘ for his production of ‘Fake Love’ featuring StarboyWizkid and Duncan Mighty.

Falz picks his third award for the night, joining by winning the ‘Album of the year‘ category.

Mayorkun joins Falz by winning his second award on the night for ‘Hip Hop World Revelation‘.

Clarence Peters wins the award for ‘Best ‘ for Burna Boy‘s ‘Dangote’

Music break: Duncan Mighty performs some of his greatest hits.

 

Teni wins her third award for the night in the ‘Headies Viewers Choice‘ category.

Mayorkun wins the award for the ‘Best R&B Pop Album‘.

Teni wins her second award on the night for the ‘Best Pop single‘ category.

Music break:  Plus comes on stage to perform some of their greatest hits.

Seyi Shay wins the award for ‘Best R&B single’for her song, ‘Gimme Love’ featuring Runtown.

Yemi Alade wins the award for Best Performer.

Burna Boy and Zlatan Ibile wins the award for ‘Best Collaboration‘.

Music break: Victor AD takes on the stage with an interesting performance.

Victor AD takes on the stage with an interesting performance.

AQ wins the award for ‘Lyricist on the roll

Falz wins his second award for the night in the Best Rap Album category.

Johnny Drille wins the award for Best Alternative song with the song, ‘Finding Efe’

Wurld performs to the guests and at the 13th edition of Headies.

Falz d bhad guy wins the award for Best rap single.

Teni da entertainer wins award for the Best recording of the year

Wurld picks up the award for ‘Best Vocal performance‘ male before Zaaki Azze showed up on stage for his performance.

Chinko Ekun wins the award for Best Street-Hop artiste.

Barry Jhay wins ‘Rookie of the year’ award and he goes down in history as the first artiste to receive his award at the 13th edition of the Headies.

Some of the early birds at the event include BBNaija host, Ebuka Obi Uchendu, BBNaija ex-housemates and winner, BamBam, Mike, Sir Dee, Avala, Tobi Bakre, Rico Swarvey, and Mercy. Other celebrities spotted at the event include Do2tun da energy god, Joeboy, Victor AD, Ubi FranklinEyinna Nwigwe, and Ruggedman.

Ubi Franklin, BBNaija stars, BamBam, Mercy and Mike [Instagram/ubifranklin]  Headies 2019: Live updates from 13th edition of music award ceremony YXuk9kpTURBXy82N2IwYjRlNTg4ODI2ZDk4Njk5OTE1MTQyZThlM2VjNy5qcGeRlQLNAeAAwsOCoTABoTEB
Ubi Franklin, BBNaija stars, BamBam, Mercy and Mike [Instagram/ubifranklin]

The show is expected to kick off after the red carpet.

Dr Sid at the Headies 2019 [Instagram/drsid]  Headies 2019: Live updates from 13th edition of music award ceremony K6Xk9kpTURBXy81YjY5NGNmMjBhYjYzNDk4YWNlZjMwOTI2ZGY0Y2NkYi5qcGeRlQLNAeAAwsOCoTABoTEB
Dr Sid at the Headies 2019 [Instagram/drsid]

Actress and TV host, Nancy Isime and rap star, Reminisce are the host for the 13th edition of the Headies, which is formerly known as the Hip Hop World award.

Cool FM presenter, Do2tun at the 2019 Headies [Instagram/sugar weddings]  Headies 2019: Live updates from 13th edition of music award ceremony aUWk9kpTURBXy9iYWNkMWVhM2E4MGViZDBjNWY5YmFmMDEyMTg1ZWE1YS5qcGeRlQLNAeAAwsOCoTABoTEB
Cool FM presenter, Do2tun at the 2019 Headies [Instagram/sugar weddings]

Alexander Forbes consulting is responsible for collating votes for the award categories that are open for voting.

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